Capability · The Email Outreach Engine (Light)
You already own the expensive parts of an outbound engine. An AI SDR throws all of them away.
You have a sales team. You have inboxes with years of real sending reputation. You have a HubSpot where your pipeline actually lives. What the market keeps selling you is an AI SDR that ignores all three: it sends from someone else's domains, on someone else's rails, and hands you a reply rate instead of revenue.
We built this because we are the operator firm that walked out of the agency and autopilot model, and we will not run a programme whose every claim and every send cannot be audited line by line. We have worked that way for four years. It is the part a black-box tool cannot copy without becoming the thing we left. So we do not replace what you own. We make it perform.
Hyper-personalised, account-based outreach. Your mailboxes, your CRM, tracked to real pipeline.
If you already have the rails, an AI SDR is the wrong purchase
Their rails
someone else's domains
An AI SDR sends from its own infrastructure and routes your outbound through a black box. You already paid, in years, for inboxes that land. This runs on those.
Templated
personalised at scale, detected at scale
Autopilots personalise from signals and it reads like a robot wrote it, because one did. Buyers now filter it. We write bespoke, on-lane copy, account by account.
Reply rate
a vanity number
A reply rate is not an answer when a board asks what outbound produced. We measure MQL to SQL to pipeline, in your own CRM.
An AI SDR is built for a company with no outbound engine that wants to rent one.
If you already have reps and warmed inboxes, you would be paying to route your own outbound through a stranger's rails. We make your own assets perform instead, and you keep every record.
The cycle, end to end
01
Ground
Verified account data, timing signals and your own call and CRM context, tested against what you actually sell. No off-lane hooks.
02
Personalise
Bespoke outreach written account by account, in your voice, signed off by a named partner before anything sends.
03
Send
From your own warmed inboxes, at safe volumes, with a reply auto-stop so nobody is ever chased after they answer.
04
Track
Every reply, MQL and SQL flows into your HubSpot and ties to pipeline, measured weekly as revenue created.
Account-based personalisation, sent from the inboxes you already trust.
The motion your reps believe in, because it sounds like your company, not a bot.
Why it converts
~2×
reply rate
Researched, role-level personalisation roughly doubles replies against a generic send, lifting the whole top of funnel.
On-lane
relevance, not just volume
Every angle traces to what you actually sell. We optimise for relevance and revenue, not for the reply count that flatters a dashboard.
Auditable
a motion you could show a board
Every line, every claim and every send can be audited. Outreach you can stand behind, supervised by a named partner.
Your inboxes. Your CRM. Your data.
Your mailboxes
your sending reputation
Sends go from your own warmed inboxes. When more headroom is needed, we add warmed senders and lookalike domains, so your primary domain is never the thing at risk.
Your CRM
your environment
The engine runs inside your own HubSpot. We never sit between you and your customers, and the data never leaves your control.
Airgapped or live
your security team chooses
Exchange files so nothing connects, or run a governed live integration. The measurement method is identical either way, and revocable at any time.
Context is the moat, and it stays your context.
The tools are commodities. Owned context, named-account craft and proof in your pipeline are not.
Built for teams that already sell
A sales team
reps to hand SQLs to
You have people who close. They need qualified, well-briefed conversations, not another tool to run.
Warmed inboxes
reputation worth using
Inboxes that already land. The asset an AI SDR ignores and we put to work.
A CRM
HubSpot, where pipeline lives
A system of record we measure inside, so outbound ties straight to revenue.
The specialists who run your engine
Nexus
Ground · Account intelligence
Builds the named-account list from verified data and intent signals, account-tiering to a senior account-based-marketing standard.
Sage
Ground · Buyer personas
Profiles each decision-maker by the job they are hiring a solution to do and their stage of awareness.
Rainbow
Personalise · Copy
Writes each message to the role and the account's real situation, on the foundational principles of persuasion.
Raven
Send · Cadences
Runs the multi-touch sequence with reply auto-stop, on the modern repeatable-pipeline outbound method.
Katya
Send · Deliverability
Owns the sending setup: warmed mailboxes, lookalike domains, authentication and safe volume.
Quinn
Track · Measurement
Tracks MQL to SQL to pipeline in your CRM, counting only on-lane conversions.
Iris
Throughout · Your data, governed
Owns the governed data and the de-identified measurement, to a Chief Data Officer standard.
The specialists do the work. Two named partners own the result.
Tommy, a marketing director built as software, and Spartan, a strategy director built as software, sign off on every output before it reaches your customer.
See it on one of your accounts.
A 30-minute call. Name one account, and we will build the grounded, bespoke outreach live, in front of you, ready to send from your own inbox.
Or email: mike@tokenomik.com
Sources
- AI SDR pricing, roughly $900 to $5,000 per month. From 2026 market reviews of AI SDR tooling, for example the AI SDR Agents 2026 Buyer's Guide and published flat-rate plans; figures are for the autopilot software the buyer then operates themselves.
- Researched personalisation lifts reply rates. Role-level, account-specific personalisation materially outperforms a generic send; the same principle underpins the firm's Enterprise Engine and the wider account-based-marketing literature.