SIGNAL Assessment · Free diagnostic
You can feel where the marketing is leaking. You cannot yet prove where, or what to fix first.
The board wants pipeline. The agency reports activity. Somewhere between the two, budget is going out and you cannot point to the line that is failing. Most teams reach for an opinion. The expensive ones reach for a consulting firm and wait six weeks.
The SIGNAL Assessment is a seven-signal diagnostic that scores exactly where your marketing underperforms, benchmarks each signal against your industry, and hands you a prioritised roadmap. Built as software, supervised by senior partners, delivered in three to five days. Free.
Diagnostic before prescription. Always.
What guessing costs
Six figures
The consulting diagnostic
The same depth of marketing audit from a name-brand firm runs into six figures and weeks of calendar. The SIGNAL Assessment gives you the structure, for nothing.
3–5 days
From intake to roadmap
You answer a guided intake, we pull the data, and you get a scored report. Fast enough to act inside the same quarter.
7 signals
Scored and benchmarked
Every part of the marketing engine, each rated Building, Running, or Winning, against the companies you compete with.
A score you can act on, not an opinion you have to trust.
The output is a ranked list of initiatives by impact and feasibility, with the one or two that move revenue first marked clearly. You leave knowing what to fix, in what order, and why.
The seven signals
01
Paid Performance
Where every paid dollar goes and what it returns, and how much of it lands on your ICP.
02
Owned Channels & CRM
Email, lifecycle, and the database. Whether your owned audience compounds or quietly leaks.
03
Conversion & CRO
The path from click to signup. Where intent arrives, and where it drops off unseen.
04
Data & Analytics
Whether you can trust your own numbers, and trace a dollar of spend through to revenue.
05
Marketing Technology
The stack: what you pay for, what you actually use, and what sits duplicated or dark.
06
Operating Model
How the work gets made and shipped. The bottleneck no org chart will show you.
07
Brand & Content
The balance of brand and performance, and your share of voice in the category you sell into.
+
Customer Economics
CAC, LTV, retention and NRR set as a baseline, so every finding is read against the unit economics.
What lands on your desk
A scored report, benchmarked.
Each of the seven signals rated Building, Running, or Winning, with the evidence behind the score and where you sit against your competitors. The cross-signal patterns named: the leaky bucket, the agency black box, all-performance-no-brand, and the rest.
A roadmap, in priority order.
Initiatives ranked by impact and feasibility, the revenue-moving ones marked to do first, each one traced to what you actually sell. Hand it to your team, your agency, or to us. The read is yours to keep either way.
Marketing should compound, not pulse.
We built the SIGNAL Assessment to run our own diagnostics before we ran anyone else's. It is the entry point: see the whole picture first, then decide what, if anything, to put us to work on. No retainer to sign to find out where you stand.
Get your free SIGNAL Assessment.
Start with a 30-minute call with Mike Doria to scope the intake. Three to five days later you have a scored, benchmarked read on all seven signals and a roadmap you can act on this quarter.