Use Cases · Anonymised by design

You have heard the claims. Here is the work, on real engagements, with the names kept private.

Our clients' names are theirs to share, not ours. So these are real engagements, described by what we did and what it produced, with the company held anonymous. The work stands on its own.

Proof, not logos.

Talk to us about your engagement

An AI-agent payments-control company

A new category, crowded with everyone claiming to own it.

Their seat

A company building the controls that decide what autonomous AI agents are allowed to spend. The category was real and new, and every payment network was already claiming to be its control layer. A true claim that anyone could make is not a position.

What we did

A category rebrand, from a damage-control story to control by design. We narrowed the claim to the wedge they could actually own, rebuilt the website, and designed a self-serve usage-pricing model. A multi-lens C-suite review, finance, revenue and people, pressure-tested the economics before any of it shipped.

The outcome: a defensible position they own and can defend, a priced self-serve model, and a website that carries it, all gated before release.

A clinical-stage medical-device company

A strong clinical product, and a capital raise to run on top of it.

Their seat

A clinical-stage medtech preparing a secured bridge ahead of its Series B. The science was strong and the founder's time was already full. The raise needed investment-grade materials and a plan to a funding date, fast.

What we did

Corporate advisory on the raise: the capital strategy, lender-ready investment materials tiered to different investor types, a pre-mortem that stress-tested the raise across dozens of failure modes, founder-calibrated communications in a technical, evidence-led register, and critical-path orchestration to the funding date.

The outcome: an investment-grade package and a run plan, every document gated before it reached an investor.

A data-centre cooling-optimisation software company

A strong product, a lean team, and marketing that had to move across regions at once.

Their seat

A company whose software cuts energy and cooling waste in data centres. The product was strong and the team was lean. The founder had been burnt by agencies and was wary of pipeline promises, so the work had to prove itself early, on a light time commitment.

What we did

A 90-day marketing engagement: brand voice, four regional ICP and persona cards with scored target-account lists, 90-day social calendars for the leadership team, campaigns, and a measurement layer tied to pipeline.

The proof: the regional ICP and persona work a previous agency had taken three months to produce, delivered in a single afternoon. The engagement moved from a free proof phase to a paid global mandate.

Marketing should compound, not pulse.

Three different problems, one operating model: name the real constraint, build the work to standard, and let it stand without the logo. That discipline is what these companies bought, and what you would.

Tell us the problem you are sitting in.

Thirty minutes with Mike Doria. We start with a free SIGNAL Assessment so you see where you stand, then show you what the same operating model would do on your engagement.

Book a call Start with a free SIGNAL Assessment

Or email: mike@tokenomik.com